“We have absolutely zero sales expectations”: MG Cyberster a roll of the dice in Australia with brand unsure who will buy $100k-plus electric sports car

AutoExec Summary
The introduction of the 2025 MG Cyberster in Australia marks a bold move for the brand, known for its accessible performance and affordable vehicles. Executives are uncertain about the demand for the $100k-$130k electric sports car, which is priced significantly higher than MG’s current lineup. With no sales expectations, MG is positioning the Cyberster as a halo car to showcase the brand’s capabilities. While a cheaper single-motor version could potentially reduce the impact of the Luxury Car Tax, MG is focused on the dual-motor flagship model for now.

Brands mentioned: MG, Porsche.