EVCentral
Denza and Zeekr have Lexus on the luxury hitlist. Here’s why the Japanese brand isn’t worried
Executive Summary
Summary: Chinese EV brands Denza and Zeekr are challenging Lexus in the luxury market with advanced technology and lower prices. Lexus Australia chief Jack Hobbs acknowledges the competition but refuses to compete on price, instead emphasising brand heritage, customer experience, and loyalty programs through its Encore membership to differentiate itself.
Brands mentioned: Denza, Zeekr, BYD, Lexus, Tesla
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Denza and Zeekr have Lexus on the luxury hitlist. Here’s why the Japanese brand isn’t worried
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