Market Insight: Medium SUV sales soar

AutoExec Summary
The sub-$60,000 medium SUV segment in Australia saw a 14.2 per cent year-on-year sales increase in the first half of 2024, with a total of 112,557 units sold. The Toyota RAV4 led the pack with 25,405 units, followed by the Mitsubishi Outlander and Mazda CX-5. Stalwart nameplates dominated the market, with buyers sticking to familiar choices. The segment’s growth outpaced other SUV categories, making it a valuable market for the 24 contenders. Notable sales increases were seen in the RAV4, Nissan X-Trail, and Kia Sportage.

Brands mentioned: Toyota, Mitsubishi, Mazda, Kia, Nissan, Hyundai, Subaru, GWM Haval, BYD, Honda.