Bridgestone takes full-service approach

AutoExec Summary
Bridgestone is committed to growing its dealer network in Australia, with a focus on offering full-service, including at-home mobile fitting through the acquired Lube Mobile business. The company’s head of marketing, David Honner, emphasized the importance of convenience for time-pressed car owners and the need for transparency and trust in the automotive industry. Bridgestone also launched a ‘tech check’ service at dealerships to show customers items that are worked on or replaced. The company’s acquisition of Lube Mobile in 2019 was driven by the need to offer convenience-based services to customers. Despite the departure of its competitor, Bridgestone remains strong in the market and is focused on expanding its Select network.

Brands mentioned: Bridgestone, Goodyear, Beaurepaires, Lube Mobile