ARB and Ranger partnership rock solid

AutoExec Summary
Ford Australia has reported a successful partnership with off-road accessories manufacturer ARB, with sales of Ranger and Everest models increasing significantly. The collaboration has allowed customers to personalize their four-wheel drives with a wide range of accessories directly from the showroom floor. Ford’s marketing director, Ambrose Henderson, stated that the strategy has been successful, with dealers and local ARB stockists working together to provide customers with personalized packages. While specific sales numbers were not provided, anecdotal evidence suggests that over half of Australian SUV and 4WD vehicles have some level of accessorization. The ARB catalogue offers a variety of off-road and trade-related accessories, including protection components, suspension upgrades, and camping gear.

Brands mentioned: ARB, Ford