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2026 – The top 10 industry challenges
Executive Summary
Summary: As Australia approaches 2026, the automotive industry is facing significant transformations due to regulatory pressures, competitive OEM strategies, and shifting consumer preferences. The New Vehicle Efficiency Standard (NVES) will lead some OEMs to adopt flawed strategies, potentially harming brand equity. Meanwhile, strong dealership focus on used cars may become vital for profitability amid increasing pressure on new vehicle margins, exacerbated by the entrance of numerous Chinese brands.
Brands mentioned: MG, Eagers Automotive, Autosports Group, Peter Warren Automotive Holdings
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2026 – The top 10 industry challenges
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