Image: NewsMotoring
Image: NewsMotoring
AutoExec Summary
A recent JD Power survey reveals dissatisfaction among Australian car buyers, particularly regarding salesmen’s understanding of their needs. Many felt pressured and noted short test drives contributed to their discontent. Holden and Mazda ranked highest in customer satisfaction, with BMW leading luxury brands. The survey suggests enhancing the buying experience through better engagement and ceremonies at handover. Declining new car sales, influenced by economic factors and changing ownership models, highlight the need for improved customer relations in the automotive industry.
Brands mentioned: Toyota, Holden, Mazda, Nissan, Ford, BMW

