The smart way to stay ahead in the automotive world

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The smart way to stay ahead in the automotive world

These car companies provide the best sales experience

31 January 2019, 7:30 am

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These car companies provide the best sales experience
Image: NewsMotoring
These car companies provide the best sales experience
Image: NewsMotoring

AutoExec Summary
A recent JD Power survey reveals dissatisfaction among Australian car buyers, particularly regarding salesmen’s understanding of their needs. Many felt pressured and noted short test drives contributed to their discontent. Holden and Mazda ranked highest in customer satisfaction, with BMW leading luxury brands. The survey suggests enhancing the buying experience through better engagement and ceremonies at handover. Declining new car sales, influenced by economic factors and changing ownership models, highlight the need for improved customer relations in the automotive industry.

Brands mentioned: Toyota, Holden, Mazda, Nissan, Ford, BMW

 

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