Holden, no longer Commodore Co, aims for SUV and ute profits

AutoExec Summary

Holden is shifting its focus from traditional sedans to SUVs and light commercial vehicles, as CEO Dave Buttner aims to redefine the brand’s image. The company is addressing an oversupply of its Commodore and Equinox models while promoting new nameplates like Acadia, Equinox, and Trailblazer. Buttner acknowledges the need to adapt to market changes, stating that Holden must enhance awareness of its SUV offerings to capture a larger share of the Australian automotive market, which has largely moved away from passenger cars.

Brands mentioned: Toyota, Holden, Subaru, Citroen, Peugeot