Older generation the most likely to buy an electric car

AutoExec Summary
Research by Roy Morgan reveals that older Australians, particularly Baby Boomers, are significantly more inclined to purchase electric vehicles (EVs) compared to younger generations. Baby Boomers are 33 times more likely to opt for an EV than current new-car buyers, with 3.3% indicating a preference for electric cars. In contrast, Millennials show greater interest in hybrid vehicles. This trend highlights generational differences in car purchasing priorities, with older buyers focusing on environmental concerns and running costs, while younger buyers prioritise style and performance.

Brands mentioned: Toyota, Tesla, Jaguar