Grapefruit and girls: Euro brands fight for mojo

AutoExec Summary

Peugeot Citroen Australia’s managing director, Ben Farlow, acknowledges the brand’s recent struggles in the Australian market, describing Peugeot as a niche product and Citroen as an underappreciated beauty. He highlights plans to revitalise both brands with new models, including the Peugeot 508 and Citroen C3, while aiming to enhance brand visibility and appeal. Farlow emphasises the importance of artistic design and customer connection, promising a fresh approach to engage consumers and improve sales in the competitive automotive landscape.

Brands mentioned: Toyota, Peugeot, Citroen, Jeep, Volvo, Lexus, Audi, Skoda, Mazda