Ducati partners with Aussie electric bike and scooter company Vmoto

AutoExec Summary
Ducati, known for its high-performance sports bikes, is changing course with the release of a cheap, all-electric scooter made in China. The Vmoto Special Ducati Edition scooter, with distinctive Ducati branding, has a 2.7kW electric motor and a top speed of 45km/h. It uses the same battery technology as Tesla and has a range of 75km. While a departure from Ducati’s iconic sports bikes, this move allows the company to enter the electric scooter market, particularly in China, and expand its product awareness. The deal with Vmoto is only for a limited time, with the Special Edition bikes being sold until the end of 2020.

Brands mentioned: Tesla, Ducati, Vmoto, Volkswagen, Harley-Davidson, Mercedes