Volkswagen’s answer to its diesel emissions scandal is starting to unfold

AutoExec Summary

Volkswagen has launched a new advertisement titled “Hello Light” to address its dieselgate scandal while promoting an electric future. The ad features a despondent designer sketching the ID Buzz, Volkswagen’s upcoming electric vehicle, and includes audio from the emissions cheating scandal. With a production budget of US$50 billion for clean technology, Volkswagen aims to sell 22 million electric vehicles by 2028. The ad has sparked discussion in the US, with mixed reactions to its apology and timing in the electric vehicle market.

Brands mentioned: Volkswagen, Audi, Porsche, Lamborghini, Skoda, Toyota