Bentley Huntsman goes old school to impress rich buyers

AutoExec Summary
Bentley’s latest limited edition Bentayga SUV is taking a traditional approach to luxury, offering a chess board to entertain wealthy owners in the back seat. While still incorporating modern gadgetry, the emphasis is on traditional accompaniments such as the chess board and tweed finishes crafted by Bentley’s bespoke Mulliner division in collaboration with Huntsman. The Businessman trim pack even features splashes of carbon fibre for a modern touch. Bentley design director Stefan Sielaff sees the tie-up with Huntsman as a natural alliance, comparing the personalization work done by Mulliner to creating a perfect tailored suit. The limited run Bentley also includes a Hunstman jacket as part of the deal.

Brands mentioned: BMW, Mercedes-Benz, Bentley, Huntsman