What — and who — made you buy your new car?

AutoExec Summary

New research by Boyle Consulting reveals surprising insights into Australian car-buying habits. The most influential factors for choosing a vehicle include visiting dealerships (91%), test drives (77%), and online reviews (75%), while social media plays a minimal role. Professional sales consultants are valued by 57% of buyers, slightly more than the 55% who prioritise good deals. Most buyers visit only two dealerships and decide on a car within a month, often purchasing within two days, potentially missing out on better deals.

Brands mentioned: Toyota