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The smart way to stay ahead in the automotive world

Pay to play: game-changing tech coming to new cars

23 July 2019, 11:14 am

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Pay to play: game-changing tech coming to new cars
Image: NewsMotoring
Pay to play: game-changing tech coming to new cars
Image: NewsMotoring

AutoExec Summary
Drivers will soon have the option to pay monthly for in-car features instead of purchasing them outright, addressing buyer’s remorse and manufacturing complexities. Audi, BMW, and Mercedes are leading this subscription-based model, allowing customers to activate or deactivate features like Apple CarPlay or Android Auto. This flexibility enables users to adapt their cars to changing personal needs, such as switching smartphone brands. Audi is also exploring variable power levels and seasonal performance adjustments for its vehicles.

Brands mentioned: Toyota, Audi, BMW, Mercedes-Benz

 

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