Image: NewsMotoring
Image: NewsMotoring
AutoExec Summary
Apple’s plans to enter the automotive industry seem to be progressing as they poach a senior engineer from Tesla, fueling speculation about their autonomous vehicle development project, Project Titan. Steve MacManus, Tesla’s former vice president of engineering for interiors and exteriors, has joined Apple as a senior executive, following in the footsteps of other high-profile ex-Tesla hires. This move has not pleased Tesla CEO Elon Musk, who has previously expressed discontent with Apple’s recruitment practices. With Apple’s recent acquisition of autonomous vehicle start-up Drive.ai and rumors of internally-designed vehicles, it appears that Apple is gearing up to make a significant impact in the car industry.
Brands mentioned: Tesla, Mercedes, Apple, Aston Martin, Jaguar/Land Rover, Bentley, Holden, Lucid Motors, Drive.ai, Google

