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Luxury brand leaves Australia after slow sales

2 September 2019, 12:23 pm

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Luxury brand leaves Australia after slow sales
Image: NewsMotoring
Luxury brand leaves Australia after slow sales
Image: NewsMotoring

AutoExec Summary
Luxury car maker Infiniti is leaving Australia due to slow sales and a global change in direction for the brand. The company’s Melbourne head office notified the five Infiniti dealers and three service centres that it would stop importing prestige vehicles. This move comes after a drop in sales and struggles to compete with German luxury brands. Despite efforts to boost sales, including heavy discounting, Infiniti has been unable to make a significant impact in the Australian market. The move to leave Australia is in line with other global shifts, with Infiniti focusing on the Chinese and American markets. Audi has also seen a sharp drop in sales this year.

Brands mentioned: BMW, Mercedes-Benz, Infiniti, Hyundai, Genesis, Toyota, Lexus, Audi, Renault, Red Bull F1

 

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