NewsMotoring
Mitsubishi has no plans to replace the beloved Lancer
Executive Summary
AutoExec Summary
Mitsubishi is shifting its focus in Australia from passenger cars to SUVs and utes, with plans to concentrate on three core models: the Outlander SUV, Triton ute, and Pajero Sport. The brand will continue selling the Mirage and ASX but will not replace the discontinued Lancer hatchback. This trend reflects a broader market shift, as sales of SUVs and trucks now dominate the Australian automotive landscape. Mitsubishi’s strategy appears effective, as its SUV sales have surpassed Mazda’s, trailing only Toyota.
Brands mentioned: Toyota, Mitsubishi, Nissan, Mazda, Ford, Renault
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Mitsubishi has no plans to replace the beloved Lancer
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