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How Hyundai plans to take over the world

7 September 2019, 7:00 am

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How Hyundai plans to take over the world
Image: NewsMotoring
How Hyundai plans to take over the world
Image: NewsMotoring

AutoExec Summary
Luxury car brand Genesis, an offshoot of Hyundai, is aiming to break into the prestige market in Australia with the launch of its new G70 SUV. With only one dealership in Sydney and a commitment to fixed sticker prices, the brand faces challenges in competing with established luxury rivals like Lexus, Mercedes, and BMW. However, the G70 offers good value, undercutting German rivals in price and coming with free servicing for the first five years. The interior is comfortable and stylish, and the car has strong safety ratings. On the road, the G70 offers a smooth ride and impressive performance from its twin-turbo V6 engine. Overall, the G70 is a promising first offering from Genesis in the luxury market.

Brands mentioned: Hyundai, Toyota, Lexus, Nissan, Infiniti, BMW, Mercedes-Benz, Genesis, Audi, Kia, Lexus, Mercedes-AMG.

 

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