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Land Rover was too scared to show its car for fear of Chinese makers

11 September 2019, 12:23 pm

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Land Rover was too scared to show its car for fear of Chinese makers
Image: NewsMotoring
Land Rover was too scared to show its car for fear of Chinese makers
Image: NewsMotoring

AutoExec Summary

Land Rover recently unveiled a top-secret concept car, the new Defender, at the Frankfurt motor show, after keeping its design under wraps for fear of imitation by Chinese car makers. The brand has faced challenges with copycat designs, particularly with models like the Range Rover Evoque. Land Rover successfully won a court case against Jiangling Motor Holding for the Landwind X7, deemed too similar to the Evoque. The Defender, crucial to Land Rover’s identity, will be showcased at the Rugby World Cup.

Brands mentioned: Toyota, Land Rover, BMW, Rolls-Royce, Chevrolet, Mercedes-Benz, Jiangling Motor Holding

 

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