Peugeot gets its sizzle on with the e-208 ‘unboring’ electric hatch

AutoExec Summary
Peugeot has just launched the e-208 electric hatchback in Europe but has admitted that there is currently low demand for electric vehicles in Australia. The brand’s managing director, Ben Farlow, stated that they will only introduce electric vehicles to the Australian market when demand and business case stack up. Peugeot plans to make the future “unboring” with its full electric and plug-in hybrid versions, and aims to have its entire car range available with some form of electrification by 2025. While electric vehicles are gaining popularity in Europe, Peugeot is focused on rebuilding its brand and product portfolio in Australia before introducing electric vehicles to the market.

Brands mentioned: Tesla, Mercedes, Peugeot, Renault, Hyundai, Nissan