Nissan: Why ute buyers won’t compromise for hybrids

AutoExec Summary
Several manufacturers, including Ford, Toyota, Nissan, and Mitsubishi, are developing hybrid utes to meet strict emissions targets in Europe. Nissan’s global head, Francois Baily, emphasised the need for their hybrid Navara to meet customer expectations on towing, payload, and performance before its launch. He acknowledged the competitive Australian market, where customers have high standards. Meanwhile, Nissan monitors the success of Ford’s Ranger Raptor and the struggles of Mitsubishi’s X-Class to inform their strategy for future models.

Brands mentioned: Ford, Toyota, Nissan, Mitsubishi