Mercedes’ new sales loophole to prevent dealer ‘rip-offs’

AutoExec Summary

Mercedes-Benz is facing significant backlash from its dealer network over a new sales model for its EQC electric vehicle, which involves direct sales to customers at fixed prices. Dealers argue this approach undermines their businesses and reduces price competition. While Mercedes claims it enhances customer transparency and satisfaction, dealers maintain that many customers enjoy negotiating prices. The new model has been overwhelmingly rejected by dealers, raising concerns about its impact on their operations and the long-standing relationship with the brand.

Brands mentioned: Mercedes-Benz, Toyota