iPhone users benefit from BMW backflip
AutoExec Summary
BMW has changed its policy on Apple CarPlay, now offering it for free in new vehicles after customer feedback highlighted dissatisfaction with previous subscription fees. This decision comes as car manufacturers, including European brands, explore subscription-based services for features like premium entertainment. While BMW previously charged for CarPlay, competitors like Kia and Hyundai provide the service at no cost. Other brands, such as Jaguar Land Rover and Ferrari, have also charged for CarPlay, but BMW’s shift may influence future pricing models.
Brands mentioned: Toyota, BMW, Audi, Mercedes-Benz, Volkswagen, Kia, Hyundai, Jaguar Land Rover, Ferrari, Mazda