The real reason car grilles are so large

AutoExec Summary
In 2021, Australian car sales surged by 14.5%, with a notable trend towards large front grilles, even on electric vehicles that don’t require them for functionality. Designers like Toyota Australia’s Nick Hogios highlight that these oversized grilles serve primarily aesthetic purposes, allowing brands to express their identity. While some electric cars, like Tesla’s Model S and the upcoming Toyota bZ4X, are moving towards a grille-less design, others, including BMW and Lexus, continue to embrace bold front-end styles.

Brands mentioned: BMW, Toyota, Lexus, Tesla