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Failed EV gamble costs Japanese car giant Honda dearly
NewsMotoring

Failed EV gamble costs Japanese car giant Honda dearly

12:06pm, 15 May 2026 56 words
Executive Summary

Summary: Honda has reported its first annual loss in 70 years, losing 423 billion yen ($3.7bn) due to cancelled EV plans for North America. The Japanese carmaker went all-in on electric vehicles but consumer demand failed to materialise, forcing a strategic reassessment towards hybrids and software-defined vehicles.

Brands mentioned: Honda, Toyota, Subaru, Mazda, Nissan, Ford, General Motors, Stellantis

Read the original at NewsMotoring
Failed EV gamble costs Japanese car giant Honda dearly