The Rise of the Distributor

Apr 8, 2025 | 8 min read | 1,272 words | Share article

Mike Sinclair

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Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

The Rise of the Distributor

Factory-owned national sales and distribution companies have long dominated the Australian auto landscape, but that could be about to change, says Pitcher Partners' Steve Bragg.

Australia's automotive landscape is poised for a significant transformation, with independent distributors expected to replace factory-owned operations for many car brands.

That's the viewpoint of Pitcher Partners' lead on Motor Industry Services, Steve Bragg.

Pitcher Partner's March 2025 Motor Industry Update highlighted this fundamental shift as one of the industry's top challenges. TheAutoExec quizzed Bragg on this paradigm shift and other challenges highlighted this week.

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Mike Sinclair

Connect with Mike

Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

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