Chinese supremacy at the Melbourne motor show tells us something important 

Chinese supremacy at the Melbourne motor show tells us something important

The Melbourne Motor Show's triumphant return brought into sharp focus the biggest threat facing traditional car brands, says Cox Automotive's Mike Costello. 

History will show that most of Australia's top selling car brands sat out the 2025 Melbourne Motor Show — the first new car show on Australian soil since 2012 — leaving it to newly-arrived Chinese brands to dominate the floor, the headlines and the audience's attentions.

Will history also show that the decision to cede the floor without a fight gave the newcomers a crucial beachhead in their quest to conquer enthusiast hearts and consumers minds?