The smart way to stay ahead in the automotive world

Fleet Auto News
Fleet Auto News

The smart way to stay ahead in the automotive world

Awards That Mirror Your Showroom Traffic

Nov 24, 2025 | 8 min read | 1,270 words | Share article

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Mike Sinclair

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Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.



Awards That Mirror Your Showroom Traffic

CarsGuide's resurrected Car of the Year program isn't chasing prestige – it's offering something more practical: proof your vehicle aligns with what Australian buyers actually search for.

When CarsGuide managing editor Tim Nicholson describes his publication's relaunched award categories, he's not listing what his journalists fancy driving. He's reading from a dataset on consumer behaviour.

Seven categories – 90 percent of new car sales in 2024 covered. No sports cars. No people movers. No commercial vans.

"We're looking at what people are searching for

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Avatar photo

Mike Sinclair

LinkedIn Connect with Mike

Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.


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