The $1.6m Porsche That’s Really a $150m Engine Business

Dec 17, 2025 | 13 min read | 2,263 words | Share article

Mike Sinclair

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Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

How an Ad Man and an Engineer Built a Business System Inside a $1.6m Porsche

It started with a bolt.

During COVID, John Zeigler found himself sitting in a Melbourne workshop watching Greg Bailey assemble his Dino 246 GTS restoration. The scene was familiar to anyone who's spent time around small-scale car builders: talented people, beautiful machinery, complete chaos.

"I'm sitting there watching, and everyone's running around for two weeks looking for a bolt," Zeigler recalls. "Everything stopped.

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Mike Sinclair

Connect with Mike

Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

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1 Comment

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