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NVES is the industry’s biggest disruption since local manufacturing exit, says Pitcher Partners

Dec 18, 2025 | 7 min read | 1,144 words | Share article

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Mike Sinclair

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Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

NVES is the industry’s biggest disruption since local manufacturing exit, says Pitcher Partners

Pitcher Partners' Steven Bragg warns NVES will devastate Australian dealers within four years, with non-compliant utes attracting $25,000+ in additional costs and Chinese brands poised to dominate.

Steven Bragg doesn't mince words. The Pitcher Partners automotive specialist has identified 10 challenges facing Australian dealers and OEMs in 2026 – but in conversation with The AutoExec, he's clear that two of them matter far more than the others.

NVES and dealer profitability. Everything else is a subset.

"NVES is going to be the biggest impact Australia's motor industry has ever felt," Bragg warns. "And

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Mike Sinclair

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Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.


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