Why Expert Car Reviews are Even More Influential in the Influencer Age

Feb 2, 2026 | 13 min read | 2,219 words | Share article

Glenn Butler

Connect with Glenn

Glenn is one of Australia's best-known automotive experts, with more than three decades of experience in Media and the Auto Industry. A former editor of Wheels, and contributor to Drive, WhichCar, CarsGuide, CarSales and CarAdvice, Glenn has also been an executive for some of Australia's most prominent car companies.

Despite the collapse of print magazines and the rise of social media influencers, expert car reviews still matter – now more than ever

When automotive influencers rack up millions of views on YouTube and TikTok, conventional wisdom suggests nobody reads traditional car reviews anymore. After all, hasn't the rise of social media content creators and user-generated reviews rendered expert automotive journalism obsolete?

The data tells a different story – one that's far more

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Glenn Butler

Connect with Glenn

Glenn is one of Australia's best-known automotive experts, with more than three decades of experience in Media and the Auto Industry. A former editor of Wheels, and contributor to Drive, WhichCar, CarsGuide, CarSales and CarAdvice, Glenn has also been an executive for some of Australia's most prominent car companies.

Recent articles by Glenn

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