“We Have To Serve Our Consumers”: CEO Vinesh Bhindi On Mazda’s Hard Calls

Feb 4, 2026 | 12 min read | 2,102 words | Share article

Mike Sinclair

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Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

“We Have To Serve Our Consumers”: CEO Vinesh Bhindi On Mazda’s Hard Calls

Mazda Australia's Managing Director talks candidly on on cancelling the CX-90 PHEV large SUV, why every non-EV brand will be paying NVES fines, and why customer signals – not compliance targets – are driving Mazda's decisions

Mazda Australia has quietly cancelled plans to bring the CX-90 plug-in hybrid to market – a decision Managing Director Vinesh Bhindi says was driven by a single data point:

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Mike Sinclair

Connect with Mike

Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

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