Bullish Lamborghini continues to shine – but clouds gather

Summary: Lamborghini has become the Volkswagen Group’s most profitable brand, generating nearly a quarter of operating profits despite representing just 0.65% of sales. The Italian marque achieved a remarkable 24% profit margin in 2025, outperforming luxury rivals Bentley and Porsche.

Brands mentioned: Lamborghini, Volkswagen, Bentley, Porsche, Audi, Ducati