How Singer built an empire without a business plan

Summary: Singer Vehicle Design founder Rob Dickinson reveals the company’s chaotic origins, built on conviction rather than planning. Starting with a single restored 1969 Porsche 911, Dickinson’s uncompromising vision transformed a design concept into a global powerhouse employing 800 people, driven by obsessive attention to detail.

Brands mentioned: Porsche, Aston Martin, McLaren, Formula 1