The 1970s craze that transformed VW Beetles into moving adverts

Summary: In the 1970s, Charles E Bird created Beetleboards, a marketing scheme that turned Volkswagen Beetles into mobile advertisements for brands like Levi’s. The concept proved wildly successful at American universities, expanding internationally with Minis in Britain under the name Roller Posters, compensating car owners for displaying advertisements.

Brands mentioned: Volkswagen, Levi’s, British Leyland