Younger enthusiasts needed to reverse classic market slowdown

Summary: Interest in classic cars among individuals under 35 is rising, particularly in ‘youngtimer’ models, though more efforts are needed to attract younger enthusiasts, according to Holley from the federation. 24-year-old Lorenzo Wojtanowski, who owns four classic cars, believes that the true number of young owners exceeds survey figures and suggests modernising car clubs through social media as a way to engage the younger demographic.

Brands mentioned: Alfa Romeo, Mazda, Jaguar, Volvo, Triumph