Not just rebadging: Stellantis pledges distinct brands despite shared tech

Summary: Stellantis pledges its 14 brands will remain distinct despite sharing platforms and technology. The firm’s European boss confirmed new models built on the STLA One architecture will be differentiated through design, features and brand attributes rather than simple rebadging, with investment prioritising each brand’s unique characteristics.

Brands mentioned: Stellantis, Alfa Romeo, Citroën, Vauxhall, Fiat, Jeep, Peugeot, Ram