AutoExpress
New Land Rover Discovery is on track as brand seeks to redefine the model in relation to Defender
Executive Summary
Summary: Jaguar Land Rover CEO P.B. Balaji confirms the Land Rover Discovery is undergoing total revolution to redefine its position against the successful Defender. The brand aims to create family-friendly, off-road capable SUVs at more affordable prices, addressing customer migration to the Defender.
Brands mentioned: Land Rover, Jaguar Land Rover, Defender, Range Rover, Chery, Freelander
Read the original at AutoExpress
New Land Rover Discovery is on track as brand seeks to redefine the model in relation to Defender
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