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New BMW Alpina Vision concept sets out brand’s luxurious future path
Executive Summary
Summary: BMW has acquired Alpina and plans to reposition it as a luxury brand between the 7 Series and Rolls-Royce. The Vision BMW Alpina concept, unveiled at 2026 Concorso d’Eleganza, features a V8 engine and signals Alpina’s expansion into higher-priced markets whilst maintaining its performance-comfort philosophy.
Brands mentioned: BMW, Alpina, Rolls-Royce, Range Rover, Bentley
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New BMW Alpina Vision concept sets out brand’s luxurious future path
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