AutoExec Summary:
Volvo Canada is shifting its marketing strategy to experiential marketing, aiming to boost electric vehicle (EV) sales by allowing prospective buyers to test drive models like the EX90, EC40, EX40, and EX30. This approach addresses consumer uncertainty amid declining EV incentives and highlights the emotional and practical benefits of EVs. Other automotive brands, including Tesla, Porsche, BMW, Nissan, and Hyundai, are also leveraging experiential marketing to enhance customer engagement and build trust in electric vehicles.
Brands mentioned: Volvo, Tesla, Porsche, BMW, Nissan, Hyundai