AutoExec Summary: Great Wall Motor’s Ora brand, which currently offers only the GWM Ora electric hatch in Australia, is considering expanding its product line while remaining aligned with its mission statement. GWM International vice president James Yang indicated that consumer usage patterns suggest a focus on daily city driving, leading to potential developments in a larger model and hybrid options. The brand, established in 2018, has primarily sold electric hatchbacks and is exploring improvements to its existing models, including the Good Cat, and the introduction of a small SUV to compete with electric offerings from BYD, Chery, and MG. Ora has sold 63,272 vehicles globally in 2024, with the GWM Ora achieving 1,225 deliveries in Australia, trailing behind competitors like BYD and MG.
Brands mentioned: Great Wall Motor, Ora, BYD, Chery, MG, GWM, Tank, Wey, Zeekr, Deepal, Leapmotor.
