Autoblog
Audi may build the rugged off-roader its U.S. buyers keep asking for
Executive Summary
Summary: Audi CEO Gernot Döllner has suggested the German automaker may develop a rugged off-road vehicle to meet US market demand. Despite its pioneering Quattro all-wheel drive technology, Audi entered the SUV market late. An off-roader would risk overlap with Volkswagen Group’s Scout Motors brand and face platform challenges.
Brands mentioned: Audi, BMW, Mercedes, Lexus, Volkswagen, Scout Motors, Porsche
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Audi may build the rugged off-roader its U.S. buyers keep asking for
Brands Mentioned