Automotive News
Car buyers who use AI during their research report higher satisfaction and greater trust in the dealer they bought from
Executive Summary
Summary: # Summary
A Cox Automotive study reveals that vehicle buyers using AI tools report higher satisfaction, greater dealer trust, and faster purchase processes than non-users, though AI adoption remains limited. The January 2025 survey of 2,300 car buyers found that Gen Z, millennials, parents, and multicultural consumers lead AI adoption. Benefits include real-time answers and personalized recommendations, signaling potential changes in vehicle research and dealership strategies.
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Car buyers who use AI during their research report higher satisfaction and greater trust in the dealer they bought from
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