CarBuzz
Why Genesis was genius to offer a 10-year warranty, and why luxury rivals still won’t match it
Executive Summary
Summary: Genesis leveraged a 10-year, 100,000-mile powertrain warranty to build trust with luxury buyers sceptical of the new brand. Established rivals like BMW and Mercedes-Benz haven’t matched it, understanding the long-term financial commitment and preferring to rely on heritage and dealer networks instead.
Brands mentioned: Genesis, Hyundai, Kia, BMW, Mercedes-Benz, Lexus, Audi, Acura, Mitsubishi, Ram
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Why Genesis was genius to offer a 10-year warranty, and why luxury rivals still won’t match it
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