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Why Jeep’s middle finger to Greenpeace is making a comeback
Executive Summary
Summary: Jeep is reviving the Grand Cherokee SRT performance SUV by 2030, marking a comeback for muscle SUVs. After discontinuing the SRT and Trackhawk in 2021 to focus on efficiency, Stellantis reversed course in 2025, resurrecting the Hemi V8 engine and the SRT department due to consumer demand for powerful vehicles over hybrids.
Brands mentioned: Jeep, Kia, Lamborghini, Dodge, Mercedes-Benz, Stellantis
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Why Jeep’s middle finger to Greenpeace is making a comeback
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