CarBuzz
Strong Mazda Miata sales are absolutely pounding the GR86 right now
Executive Summary
Summary: Mazda’s Miata roadster surged 196.6% in May sales compared to last year, finally exceeding 2025 totals. Meanwhile, the Toyota GR86 and Subaru BRZ twins struggled significantly, with combined sales declining substantially year-over-year, though still outselling the Miata overall.
Brands mentioned: Mazda, Toyota, Subaru, Honda
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Strong Mazda Miata sales are absolutely pounding the GR86 right now