Nissan Lost Its EV Sales Lead In Japan For The First Time In Q4

Summary: Japan’s EV market is experiencing a shift as Nissan’s long-held dominance wanes, with Toyota now leading in quarterly sales. Despite government subsidies and new models like BYD’s Racco, EVs still represent only 1.9% of new car sales in the country.

Brands mentioned: Nissan, Toyota, Honda, Tesla, BYD