Subaru Has Two Winners And A Lot Of Losers

Summary: Subaru’s February sales fell 8.2% to 45,113 units, with most models experiencing double-digit declines. The Forester and BRZ were exceptions, rising 24.9% and 13.5% respectively. The Outback’s redesign and high price hurt sales, dropping 24.3%. Subaru plans to revive sales with a cheaper WRX, price cuts on the Forester, and new EVs. Year-to-date sales are down 8.6%, signalling a tough year ahead.

Brands mentioned: Subaru