Dodge’s CEO Thinks A Sub-$30K Sports Car Can Do What A $50K Charger Can’t

Summary: Dodge’s CEO suggests the brand could develop an affordable sports car under $30,000 to compete with the MX-5, BRZ, and GR86. While no production approval exists yet, the concept aligns with Stellantis’ strategy to strengthen brand identity through stripped-back, performance-focused vehicles.

Brands mentioned: Dodge, Mazda, Subaru, Toyota, Stellantis, Chrysler, Jeep, Ram